Category Archives: Print

Drug Disclaimers

We’ve all been shocked, amazed and amused by the disclaimers we hear on commercials for presecription medications: “May cause rectal bleeding and/or sudden death. Ask your doctor if it’s right for you.”

Lori takes special pleasure in these pieces of marketing mastery.

Now, a West Virginia humorist has gone beyond the call of duty to translate what one pharma company calls “the truth about treatment effects” from an unusual weight-loss drug called Alli into plain English.

Here’s a quotation from the company’s web site (not from the humorist, I swear):
You may feel an urgent need to go to the bathroom. Until you have a sense of any treatment effects, it’s probably a smart idea to wear dark pants, and bring a change of clothes with you to work.

CAUTION: Not for the easily offended or chronically mature. May cause tearing of the eyes, uncontrollable laughter and personal humiliation. Call a doctor for erections lasting more than 48 hours.

Click here if it’s right for you.